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10 Ways to Screw up an Ad Campaign: A Guide to Planning and Creating Advertising That Works

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10 Ways to Screw up an Ad Campaign: A Guide to Planning and Creating Advertising That Works
Overview
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspentThe book, 1...

The book, 10 Ways to Screw up an Ad Campaign: A Guide to Planning and Creating Advertising That Works [Bulk, Wholesale, Quantity] ISBN# 9781598690828 in Paperback by Cohen, Barry H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/10/2006
Paperback, Unabridged
Adams Media Corporation
Business & Economics
272
9781598690828
1598690825
0.71" H x 8.42" L x 5.49" W
0.6800
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10 Ways to Screw up an Ad Campaign: A Guide to Planning and Creating Advertising That Works

10 Ways to Screw up an Ad Campaign: A Guide to Planning and Creating Advertising That Works

Paperback
Barry H. Cohen
Adams Media Corporation