| Now revised and fully updated, the second edition of the acclaimed
one-stop reference tool for business literacy in the twenty-first
century
The "Business Bible" that captured the imaginations and fueled the
ambitions of readers from the boardroom to the mailroom has now been
completely revised and updated to reflect the state of the business
world today. This one-ofa- kind reference guide offers readers a
portable M.B.A. between two covers without the expense of tuition, the
trouble of entrance exams, or the struggle of making it to classes on
time. As business is arguably the most potent force in society
today--CEOs wield more power and influence than political leaders,
trade of goods and services spreads cultural values around the globe,
even the rules of commerce increasingly govern the administration of
our educational, nonprofit, and social institutions--it is more
important than ever that professionals from all walks of life
understand its language and its theories. Business: The Ultimate Resource
captures the state of the art in business today, and the extensive
revisions and additions make this second editionthe undisputed
reference for anyone in the field. The additional material includes 30
new articles from authors such as Michael E. Gerber, Howard Rheingold,
and Francis Fukuyama; the Management Library is 40 percent new with 39
articles, including "The Tipping Point" and "Barbarians at the Gate."
Moreover, everything else--from the Actionlists to the Dictionary-is
fully updated to reflect the latest in business knowledge. Business
is the gold standard of insight and information for executives and
managers, entrepreneurs, administrators, educators, and students alike.
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