| Synopsis When it comes to getting ahead in business, The Gallup Organization has
led the way with two landmark books: the New York Times and Wall Street
Journal bestsellers First, Break all the Rules and Now, Discover Your
Strengths. In its latest guide the world's hottest management
consulting firm reveals your company's most valuable asset-and, with
groundbreaking new findings and methods, shows you how developing that
asset can lead to a quantum leap in cost efficiencies and
profits.FOLLOW THIS PATHWhat do the world's greatest organizations have
in common? They know that their most valuable resource is human-their
employees and customers. And the best companies understand two
important facts: people are emotional first and rational second, and
because of that, employees and customers must be emotionally engaged in
order for the organization to reach its full potential. Gallup research
not only bears that out, but has uncovered the secrets of creating and
managing an "emotional economy" that will provide boom possibilities
for your company. FOLLOW THIS PATH shows you how the traditional ways to
engage people no longer apply in today's world. Instead, it offers a
system it calls The Gallup Path, based on the proven, revolutionary
strategies of the most successful businesses. You'll learn the
prerequisites of an effective workplace, forge unbreakable bonds
between employees and customers with the book's 34 Routes to Superior
Performance, know the three crucial links that drive productivity and
growth, discover the best employee and customer motivators, and much
more.Ignore the emotional economy-and miss out on financial
performance. Helping you build relationships one customer and one
employee at a time, this important book offers a unique new path for
your organization to follow. All you have to do is value and develop
human relationships all around you to transform your business-starting
today.
Editorial Reviews
From Publishers Weekly
Rejecting conventional "rational
actor" theories, this dense volume of management theory argues that
emotions deeply impact economics. Customer loyalty comes from a
non-rational, even addictive "passion" (such that customers "can
actually suffer from withdrawal" if "deprived of a specific brand")
based on personal "emotional bonds" to a company's employees. Workers,
in turn, must feel emotionally connected to managers who value their
contributions and give talent its head. The authors, management
consultants for the Gallup Organization, deploy a complicated
theoretical apparatus-drawing on cognitive neuroscience and elaborate
statistical analyses of mountains of survey data-to prove that
companies profit when workers and customers feel appreciated and
listened to. This is a welcome message, enlivened by anecdotes
illustrating good employee relations, salesmanship and customer
service, but in extolling "a management style that doesn't try to 'tell
people what to do,'" the author's disparagement of training and
organization in favor of "innate talent" and "emotional engagement"
sometimes seems excessive. Worse, the passages celebrating "The Gallup
Path" and the Gallup Organization's proprietary methodologies for
assessing "talent themes" and emotional states read like excerpts from
a brochure for the company's consulting services.
Copyright 2002 Reed Business Information, Inc.
From AudioFile
The Gallup organization applies its poll-taking skills to the human
capital revolution by researching the workplace qualities that create
engaged, productive workers. They found that workers hired for the
right job, trained by personally committed managers, and encouraged to
use their hearts can offer tremendous returns on a company's investment
in them. The data they summarize is stunning, often depressing in terms
of what most organizations are like, and explained with clarity and
skill. Hearing about the obstructive, demoralizing practices of many
companies today, listeners will wonder how these organizations survive,
let alone succeed. A well-grounded lesson on the importance of
emotional honesty and respectful relationships. T.W. © AudioFile 2003,
Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to an out of print or unavailable edition of this title.
About the Authors
Curt Coffman is the coauthor of the New York Times business bestseller
First, Break All the Rules and The Gallup Organization's Global
Practice Leader for Q12 Management Consulting. Gabriel Gonzalez-Molina
was born in Teziutlan, Mexico and lives in Washington, D.C., with his
wife, Belinda, and two sons, Gabriel Jr. and Jose Ignacio.
Product Details Hardcover: 304 pages
Carton Size: 10 books
Publisher: Warner Books (Gallup Press); 1st Edition (October 8, 2002)
Language: English
ISBN-10: 0446530506
ISBN-13: 978-0446530507
Product Dimensions: 9.26 x 6.28 x 1.06 inches
Shipping Weight: 1.1 pounds |
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