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From Publishers Weekly
This modern-day business parable, a
quick read in the spirit of The Greatest Salesman in the World and The
One Minute Manager, should do well with eager corporate-ladder
climbers, who may at first be confused by its focus: on putting the
other guy first-be it a colleague, competitor, customer, friend or
family member. Told through the fictitious story of an ambitious young
salesman named Joe, Burg and Mann communicate their points through the
advice of an enigmatic (and highly likeable) mentor character known as
Pindar. Rather than help Joe snag a fast sale, the consultant
introduces him to series of "go-givers" who personify the "Five Laws of
Stratospheric Success." Over the course of five days, a restaurateur, a
CEO, a financial advisor, a real-estate broker and the mysterious
"Connector" teach Joe about the laws of value, compensation, influence,
authenticity and receptivity-concepts that make more immediate sense in
this fictional context than they would in a formal business book. Burg
(Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann
(You Call the Shots) write with a simple, informal style that offers a
working-person's interpretation of the old adage "give, and you shall
receive."
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“The Go-Giver is one of those
rare books that entertains with a great storyline while simultaneously
delivering an uplifting, life-affirming message that we can apply
immediately.”
-- Darren Richardson, Science of Mind
“This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager,
should do well with eager corporate-ladder climbers … Over the course
of five days, a restaurateur, a CEO, a financial advisor, a real-estate
broker and the mysterious “Connector” teach Joe about the laws of
value, compensation, influence, authenticity and receptivity—concepts
that make more immediate sense in this fictional context than they
would in a formal business book.”
–Publishers Weekly
“The powerful business idea referenced in the title is that ‘shifting
the focus from getting to giving and putting the other person first is
the key to business success and personal fulfillment.’ … Explanations
of these concepts and how to employ them are clear and to the point,
and as with all successfully written business books, it will provoke
thought and probably action as well.”
—Booklist
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?...
How one receives this message may vary, but learning and understanding
it is essential ... the world always needs a fresh approach to its most
important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
—Soundview Executive Book Alert
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver
and share its message with those who matter most to you. It is a
beautiful book that will touch your soul and inspire your heart.”
—David Bach, #1 New York Times bestselling author, The Automatic Millionaire
“The Go-Giver does everything I would wish a good book to do. Read it to the very end.”
—Michael E. Gerber, author, The E-Myth
“This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.”
—Stephen M. R. Covey, author, The Speed of Trust
“A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.”
—Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Don’t Get the Corner Office
“Most people don’t have the guts to buy this book, never mind the will
to follow through and actually use it. But you do. And I’m certain that
you’ll be glad you did.”
—Seth Godin, author, The Dip
“The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.”
—Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
“Burg and Mann have demonstrated that adding value to people’s lives is the way to climb the ladder of financial success.”
—Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
“These five simple principles will help you achieve your goals and fulfill your dreams!”
—Brian Tracy, author, The Psychology of Achievement
“This book is exactly what is meant by the phrase ‘Great things come in small packages.’”
—Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's
emphasis on what we want, want, want, the Chairman offers another
secret--his trade secret: giving...Bob Burg, who travels the world
sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM,
collaborate on this uplifting, quick-read of a book that will appeal to
customers who want to bring more heart and a holistic sense of mission
to their livelihoods."
--Connie Mears, New Age Retailer
Product Description
An engaging book that brings new relevance to the old proverb “Give and you shall receive”
The Go-Giver
tells the story of an ambitious young man named Joe who yearns for
success. Joe is a true go-getter, though sometimes he feels as if the
harder and faster he works, the further away his goals seem to be. And
so one day, desperate to land a key sale at the end of a bad quarter,
he seeks advice from the enigmatic Pindar, a legendary consultant
referred to by his many devotees simply as the Chairman.
Over
the next week, Pindar introduces Joe to a series of “go-givers:” a
restaurateur, a CEO, a financial adviser, a real estate broker, and the
“Connector,” who brought them all together. Pindar’s friends share with
Joe the Five Laws of Stratospheric Success and teach him how to open
himself up to the power of giving.
Joe learns that changing
his focus from getting to giving—putting others’ interests first and
continually adding value to their lives—ultimately leads to unexpected
returns.
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”
About the Author
Bob Burg is a highly sought-after speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals.
John David Man has been writing about business, leadership, and the laws of success for more than twenty years. He is the author of The Zen of MLM and coauthor of You Call the Shots and A Deadly Misunderstanding.
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