| Synopsis
From the best-selling author of The Rise of the Creative Class, a brilliant new book on the surprising importance of place, with advice on how to find the right place for you.
It's a mantra of the age of globalization that where we live doesn't
matter. We can innovate just as easily from a ski chalet in Aspen or a
beachhouse in Provence as in the office of a Silicon Valley startup.
According to Richard Florida, this is wrong. Globalization is not
flattening the world; in fact, place is increasingly relevant to the
global economy and our individual lives. Where we live determines the
jobs and careers we have access to, the people we meet, and the "mating
markets" in which we participate. And everything we think we know about
cities and their economic roles is up for grabs. Who's Your City?
offers the first available city rankings by life-stage, rating the best
places for singles, families, and empty-nesters to reside. Florida's
insights and data provide an essential guide for the more than 40
million Americans who move each year, illuminating everything from what
those choices mean for our everyday lives to how we should go about
making them.
Editorial Reviews
From Publishers Weekly
Choosing a spouse and choosing a
career are important life decisions—but perhaps even more predictive of
our all-round personal happiness is our choice of living location,
argues Florida (The Rise of the Creative Class)
in this informative if somewhat dry tome. As globalization makes the
world effectively smaller, economic growth concentrates in certain
mega-regions of large superstar cities, leaving other regions in the
proverbial dust. The areas where we live are also affected by our
increasingly mobile culture, housing priorities that change as we age
(from starter homes to family-friendly suburbs to empty nests and
finally retirement centers) and the global economy. Few of the author's
conclusions are new—people gather where they can make friends with
others like them, personality types tend to cluster—type A to urban
areas, type B to rural—and the book's tone wanders from broad,
Friedmanesque discussion of the world economy to home-buying advice as
well as statistic-and-theory-heavy text as though unsure of its
intended audience. Yet the author opens up a complex, underexamined
subject along the way. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Tim Harford, Financial Times columnist and author of The Logic of Life
"The world is not flat, and Richard Florida is the man to tell you why
where you choose to live is more important than ever. Passionate and
thoughtful, this book is an indispensable guide to the way our cities
really work. The spirit of Jane Jacobs lives on."
Michelle Conlin, Business Week
"If
you think working remotely means where you live--your place--doesn't
matter anymore, Florida correctly shows us--with his trademark data and
analysis--why you're dead wrong. The book is a superb treatise on the
location paradox: the idea that as the world becomes more mobile, the
more decisive location becomes...We learn why San Francisco is the best
city for young singles; why Washington D.C. is the best place to raise
kids; and why New York City is one of the top spots for retirees.
Something to look forward to!"
About the Author
Richard Florida is Professor of Business and Creativity at the Rotman
School of Management, University of Toronto, and the founder of the
Creative Class Group, a for-profit think tank that charts trends in
business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.
Product Details
Hardcover: 374 pages
Carton Size: 20 books
Publisher: Basic Books (March 10, 2008)
Language: English
ISBN-10: 0465003524
ISBN-13: 978-0465003525
Product Dimensions: 9.49 x 6.29 x 1.22 inches
Shipping Weight: 1.46 pounds
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