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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Overview
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles tha...

The book, A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century [Bulk, Wholesale, Quantity] ISBN# 9780142001905 in Paperback by Bedbury, Scott;Fenichell, Stephen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/25/2003
Paperback, Unabridged
Penguin Group (USA) Incorporated
Reference
240
9780142001905
0.6" H x 8.48" L x 5.49" W
0.4800
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Paperback
Scott Bedbury; Stephen Fenichell
Penguin Group (USA) Incorporated