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Advanced Brand Management : Managing Brands in a Changing World

Hardcover
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Advanced Brand Management : Managing Brands in a Changing World
Overview
Paul Temporal has written a remarkably insightful book on how to build strong brands. He addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build...

The book, Advanced Brand Management : Managing Brands in a Changing World [Bulk, Wholesale, Quantity] ISBN# 9780470824498 in Hardcover by Temporal, Paul may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/15/2010
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
256
9780470824498
1.19" H x 8.96" L x 6.37" W
1.7100
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Advanced Brand Management : Managing Brands in a Changing World

Advanced Brand Management : Managing Brands in a Changing World

Hardcover
Paul Temporal
Wiley & Sons, Incorporated, John