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Advertising Media A-to-Z: The Definitive Resource for Media Buying, Planning, Research and Account Management

Paperback
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Advertising Media A-to-Z: The Definitive Resource for Media Buying, Planning, Research and Account Management
Overview
A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertisi...

The book, Advertising Media A-to-Z: The Definitive Resource for Media Buying, Planning, Research and Account Management [Bulk, Wholesale, Quantity] ISBN# 9780071422147 in Paperback by Surmanek, Jim may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/17/2003
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
368
9780071422147
0.81" H x 8.78" L x 5.99" W
0.9800
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Advertising Media A-to-Z: The Definitive Resource for Media Buying, Planning, Research and Account Management

Advertising Media A-to-Z: The Definitive Resource for Media Buying, Planning, Research and Account Management

Paperback
Jim Surmanek
McGraw-Hill Companies, The