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Authenticity: What Consumers Really Want

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Authenticity: What Consumers Really Want
Overview
In 1998, Pine & Gilmore identified "experiences" as economic offerings distinct from commodities, products, and services. In so doing, they launched an entire field of consulting in "experiential marketing" and "experience management."Since then, the...

The book, Authenticity: What Consumers Really Want [Bulk, Wholesale, Quantity] ISBN# 9781591391456 in Hardcover by Gilmore, James H.;Pine, Joseph B., II may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/24/2007
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
299
9781591391456
1.22" H x 9.48" L x 6.49" W
1.3100
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Authenticity: What Consumers Really Want

Authenticity: What Consumers Really Want

Hardcover
James H. Gilmore; Joseph B. Pine
Harvard Business Review Press