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Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business

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Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business
Overview
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and...

The book, Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business [Bulk, Wholesale, Quantity] ISBN# 9780787983093 in Hardcover by Foley, John;Kendrick, Julie may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/3/2006
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
208
9780787983093
0787983098
0.81" H x 9.27" L x 6.25" W
0.7900
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Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business

Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business

Hardcover
Julie Kendrick; John Foley
Wiley & Sons, Incorporated, John