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Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals

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Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals
Overview
A very useful step-by-step approach to guide managers towards creating their own answers for winning against low-cost competition."Yves Serra, President and CEO, Georg Fischer, Schaffhausen, Switzerland"Low cost competition has moved from being an o...

The book, Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals [Bulk, Wholesale, Quantity] ISBN# 9780470742976 in Hardcover by Ryans, Adrian B.;Ryans may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/31/2009
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
272
9780470742976
0470742976
0.86" H x 8.94" L x 6.31" W
1.1300
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Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals

Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals

Hardcover
Ryans; Adrian B. Ryans
Wiley & Sons, Incorporated, John