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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
Overview
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficu...

The book, Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power [Bulk, Wholesale, Quantity] ISBN# 9781422103159 in Hardcover by D'Aveni, Richard Anthony may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/22/2009
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
224
9781422103159
0.88" H x 9.23" L x 6.12" W
0.8700
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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

Hardcover
Richard Anthony D'Aveni
Harvard Business Review Press