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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison

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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison
Overview
Becoming a Category of One, Second Edition Joe Calloways Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethi...

The book, Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison [Bulk, Wholesale, Quantity] ISBN# 9780470496350 in Paperback by Calloway, Joe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/24/2009
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Reference
272
9780470496350
0470496355
0.73" H x 8.9" L x 5.95" W
0.6700
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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison

Paperback
Joe Calloway
Wiley & Sons, Incorporated, John