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Beyond the Core: Expand Your Market Without Abandoning Your Roots

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Beyond the Core: Expand Your Market Without Abandoning Your Roots
Overview
Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no long...

The book, Beyond the Core: Expand Your Market Without Abandoning Your Roots [Bulk, Wholesale, Quantity] ISBN# 9781578519514 in Hardcover by Zook, Chris may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/1/2004
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
256
9781578519514
1.1" H x 9.28" L x 6.39" W
1.0900
BookPal
Meet The Author
Chris Zook is a Partner in Bain & Company's Amsterdam office and has been co-head of the Global Strategy Practice for the past 15 years. He specializes in helping companies find new sources of profitable growth.

Chris has received accolades for his work on strategy such as:
- Times of London "Top 50 Business Thinkers,"
- FT Guide to Strategy "One of most interesting strategic thinkers working today,"
- Top 100 business books of all time award,
- FT and Economist "Books of the year" list

He's been a featured guest on renowned business broadcast outlets, including NPR, CNBC, and Bloomberg TV. He is also a frequent author in "Harvard Business Review," and other business publications. Chris is a frequent speaker at a wide range of international and business forums including the World Economic Forum, the World Knowledge Forum, the Forbes' CEO Conference, the BusinessWeek CEO Conference, and the Economist Summit.

He received a B.A. in mathematics and economics from Williams College, an M.Phil. in economics from Exeter College, Oxford University, and earned master's and doctorate degrees from Harvard University.

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Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

Hardcover
Chris Zook
Harvard Business Review Press