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Big Brands Big Trouble : Lessons Learned the Hard Way

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Big Brands Big Trouble : Lessons Learned the Hard Way
Overview
Acclaim for Jack Trout's BIG BRANDS,BIG TROUBLE"Big Brands, Big Trouble is a crisp indictment of marketing executives who ought to be shouldering more responsibility. It is packed with useful insights about how to manage innovation."- Clayton Christe...

The book, Big Brands Big Trouble : Lessons Learned the Hard Way [Bulk, Wholesale, Quantity] ISBN# 9780471263036 in Paperback by Trout, Jack may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/13/2002
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Reference
223
9780471263036
0471263036
0.65" H x 8.72" L x 5.54" W
0.6500
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Big Brands Big Trouble : Lessons Learned the Hard Way

Big Brands Big Trouble : Lessons Learned the Hard Way

Paperback
Jack Trout
Wiley & Sons, Incorporated, John