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Brand Asset Management : Driving Profitable Growth Through Your Brands

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Brand Asset Management : Driving Profitable Growth Through Your Brands
Overview
The Process for Growing Your Companya's Most Valuable Asset "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for impro...

The book, Brand Asset Management : Driving Profitable Growth Through Your Brands [Bulk, Wholesale, Quantity] ISBN# 9780787963941 in Paperback by Davis, Scott M. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/26/2002
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Reference
288
9780787963941
0787963941
0.83" H x 9.08" L x 6.03" W
0.7400
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Brand Asset Management : Driving Profitable Growth Through Your Brands

Brand Asset Management : Driving Profitable Growth Through Your Brands

Paperback
Scott M. Davis
Wiley & Sons, Incorporated, John