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Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It

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Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It
Overview
How to use brands to gain and sustain competitive advantageCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this boo...

The book, Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It [Bulk, Wholesale, Quantity] ISBN# 9780470183878 in Hardcover by Gerzema, John;Lebar, Edward may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/13/2008
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
272
9780470183878
047018387X
1.05" H x 9.37" L x 6.41" W
0.9600
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Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It

Brand Bubble : The Looming Crisis in Brand Value and How to Avoid It

Hardcover
Edward Lebar; John Gerzema
Wiley & Sons, Incorporated, John