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Brand Champions: How Superheroes bring Brands to Life

Hardcover
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Brand Champions: How Superheroes bring Brands to Life
Overview
Champion brands make compelling promises to the market. They also develop and sustain an engaging internal culture where employees keep those promises. You simply don't get one without the other. Employees are the brand custodians. It's an often forg...

The book, Brand Champions: How Superheroes bring Brands to Life [Bulk, Wholesale, Quantity] ISBN# 9780230220324 in Hardcover by Buckingham, Ian P. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/15/2011
Hardcover, Unabridged
Palgrave Macmillan
Business & Economics
256
9780230220324
0.76" H x 9.64" L x 6.36" W
1.0300
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Brand Champions: How Superheroes bring Brands to Life

Brand Champions: How Superheroes bring Brands to Life

Hardcover
Ian P. Buckingham
Palgrave Macmillan