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Brand New: How Entrepreneurs Earned Consumers' Trust

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Brand New: How Entrepreneurs Earned Consumers' Trust
Overview
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business hist...

The book, Brand New: How Entrepreneurs Earned Consumers' Trust [Bulk, Wholesale, Quantity] ISBN# 9781578512218 in Hardcover by Koehn, Nancy F. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/1/2001
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
469
9781578512218
1.65" H x 9.58" L x 6.49" W
1.9600
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Brand New: How Entrepreneurs Earned Consumers' Trust

Brand New: How Entrepreneurs Earned Consumers' Trust

Hardcover
Nancy F. Koehn
Harvard Business Review Press