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Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Hardcover
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Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Overview
Praise for BRAND?NEW "If youre in charge of driving breakthrough innovation, this book is a great road map."-Stephen Liguori, Executive Director of Global Marketing, General Electric "Ive worked with Mike and his team for many years and havewatched t...

The book, Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [Bulk, Wholesale, Quantity] ISBN# 9780470643594 in Hardcover by Maddock, G. Michael;Brown, Paul B.;Uriarte, Luisa C. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/3/2011
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
218
9780470643594
0470643595
0.88" H x 8.47" L x 5.86" W
0.7600
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Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New : Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Hardcover
G. Michael Maddock; Paul B. Brown; Luisa C. Uriarte
Wiley & Sons, Incorporated, John