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Brand Relevance : Making Competitors Irrelevant

Hardcover
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Brand Relevance : Making Competitors Irrelevant
Overview
Praise for Brand Relevance "Aaker has nailed it (again)! The long-term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning."-Joe Tripodi, chief...

The book, Brand Relevance : Making Competitors Irrelevant [Bulk, Wholesale, Quantity] ISBN# 9780470613580 in Hardcover by Aaker, David A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/25/2011
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Technology & Engineering
400
9780470613580
0470613580
1.34" H x 8.94" L x 6.33" W
1.3000
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Brand Relevance : Making Competitors Irrelevant

Brand Relevance : Making Competitors Irrelevant

Hardcover
David A. Aaker
Wiley & Sons, Incorporated, John