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Brand Resilience: Managing Risk and Recovery in a High-Speed World

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Brand Resilience: Managing Risk and Recovery in a High-Speed World
Overview
Today, information travels at the speed of light, the 24-hour news cycle turns even small blunders into massive public relations catastrophes, and longstanding reputations are precarious at best. The new prevalence of social and mobile media makes ev...

The book, Brand Resilience: Managing Risk and Recovery in a High-Speed World [Bulk, Wholesale, Quantity] ISBN# 9780230392182 in Paperback by Copulsky, Jonathan R. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/27/2012
Paperback, Unabridged
Palgrave Macmillan
Reference
256
9780230392182
0.67" H x 8.88" L x 5.7" W
0.5600
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Brand Resilience: Managing Risk and Recovery in a High-Speed World

Brand Resilience: Managing Risk and Recovery in a High-Speed World

Paperback
Jonathan R. Copulsky
Palgrave Macmillan