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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Hardcover
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Overview
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight,...

The book, Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound [Bulk, Wholesale, Quantity] ISBN# 9780743267847 in Hardcover by Lindstrom, Martin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2005
Hardcover, Unabridged
Free Press
Business & Economics
256
9780743267847
0743267842
1" H x 9.23" L x 6.24" W
0.8600
BookPal
Meet The Author
Consumer Advocate Lindstrom emerges from marketing and branding jungle; he has a fresh perspective. Times have changed and a new, more enlightened, more respectful way of marketing to consumers needs to be addressed. The challenge is clear. Consumers now dictate to brands how they want to be spoken to. The king is dead. Long live the king.

In particular is the thorny issue of consumer manipulation. Most know it's going on, this is nothing new. What is new, though, is the voice that is prepared to speak out and challenge this marketing status quo. Brandwashed, his latest bestseller, is a full-frontal exposé of the wanton trickery employed by many conglomerates, iconic brands included, to squeeze dollars out of their loyal customers. Lindstrom, using , t's not as easy as he thinks. (When is it not.)

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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Hardcover
Martin Lindstrom
Free Press