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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference
Overview
No brand is immune to crisis. WILL YOU BE READY? A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference. -Seth Godin, author of We Are All Weird Karen Post is more t...

The book, Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference [Bulk, Wholesale, Quantity] ISBN# 9780071775281 in Hardcover by Post, Karen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/15/2011
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
264
9780071775281
0071775285
0.93" H x 9.28" L x 6.29" W
1.1700
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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

Hardcover
Karen Post
McGraw-Hill Companies, The