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Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market

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Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market
Overview
Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global...

The book, Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market [Bulk, Wholesale, Quantity] ISBN# 9780471479109 in Paperback by Temporal, Paul may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/20/2001
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Reference
276
9780471479109
0471479101
0.81" H x 8.84" L x 5.97" W
1.1700
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Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market

Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market

Paperback
Paul Temporal
Wiley & Sons, Incorporated, John