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Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

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Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace
Overview
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the mar...

The book, Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace [Bulk, Wholesale, Quantity] ISBN# 9780230341685 in Hardcover by Nickles, Liz;Iyer, Savita may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/13/2012
Hardcover, Unabridged
Palgrave Macmillan
Reference
256
9780230341685
0.98" H x 9.57" L x 6.43" W
0.9600
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Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

Hardcover
Liz Nickles; Savita Iyer
Palgrave Macmillan