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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Overview
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of "persuading us to buy." Marketing visionary Martin Lindstrom has been on th...

The book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy [Bulk, Wholesale, Quantity] ISBN# 9780385531733 in Hardcover by Lindstrom, Martin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/20/2011
Hardcover, Unabridged
Crown Publishing Group
Psychology
304
9780385531733
1.11" H x 9.47" L x 6.38" W
1.0700
BookPal
Meet The Author
Consumer Advocate Lindstrom emerges from marketing and branding jungle; he has a fresh perspective. Times have changed and a new, more enlightened, more respectful way of marketing to consumers needs to be addressed. The challenge is clear. Consumers now dictate to brands how they want to be spoken to. The king is dead. Long live the king.

In particular is the thorny issue of consumer manipulation. Most know it's going on, this is nothing new. What is new, though, is the voice that is prepared to speak out and challenge this marketing status quo. Brandwashed, his latest bestseller, is a full-frontal exposé of the wanton trickery employed by many conglomerates, iconic brands included, to squeeze dollars out of their loyal customers. Lindstrom, using , t's not as easy as he thinks. (When is it not.)

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Hardcover
Martin Lindstrom
Crown Publishing Group