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Building Brand Value the Playboy Way

Hardcover
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Building Brand Value the Playboy Way
Overview
With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known b...

The book, Building Brand Value the Playboy Way [Bulk, Wholesale, Quantity] ISBN# 9780230577893 in Hardcover by Gunelius, Susan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/15/2009
Hardcover, Unabridged
Palgrave Macmillan
Reference
256
9780230577893
0.7" H x 9.52" L x 6.4" W
1.0100
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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

Hardcover
Susan Gunelius
Palgrave Macmillan