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Building Global Biobrands: Taking Biotechnology to Market

Paperback
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Building Global Biobrands: Taking Biotechnology to Market
Overview
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must r...

The book, Building Global Biobrands: Taking Biotechnology to Market [Bulk, Wholesale, Quantity] ISBN# 9781439172902 in Paperback by Simon, Francoise;Kotler, Philip may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/27/2009
Paperback, Unabridged
Free Press
Science
352
9781439172902
1439172900
8.98" L x 5.99" W
1.0800
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Building Global Biobrands: Taking Biotechnology to Market

Building Global Biobrands: Taking Biotechnology to Market

Paperback
Philip Kotler; Francoise Simon
Free Press