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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth
Overview
Scott Davis and Michael Dunn deliver a clear and realistic road map for developing a powerful brand-driven organization. A must-read for all executives wanting to infuse employees with a passion for building their brand and creating long-term sustai...

The book, Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth [Bulk, Wholesale, Quantity] ISBN# 9780787962555 in Hardcover by Davis, Scott M.;Dunn, Michael may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/2/2002
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
320
9780787962555
1.19" H x 9" L x 6.46" W
1.0800
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Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business : Operationalize Your Brand to Drive Profitable Growth

Hardcover
Scott M. Davis; Michael Dunn
Wiley & Sons, Incorporated, John