Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
The book, Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results [Bulk, Wholesale, Quantity] ISBN# 9781591845775 in Hardcover by Garfield, Bob;Levy, Doug may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.