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Can We Do That?! : Outrageous PR Stunts That Work - And Why Your Company Needs Them

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Can We Do That?! : Outrageous PR Stunts That Work - And Why Your Company Needs Them
Overview
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

The book, Can We Do That?! : Outrageous PR Stunts That Work - And Why Your Company Needs Them [Bulk, Wholesale, Quantity] ISBN# 9780470043929 in Paperback by Shankman, Peter may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/5/2006
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
211
9780470043929
047004392X
0.63" H x 9" L x 6.11" W
0.5800
BookPal
Meet The Author
Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide.

His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah’s Hotels, and many others. He is the author of Can We Do That?!, which has been named one of the six “must read” PR books by PR Channel, and Customer Service: New Rules for a Social-Enabled World.

He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.

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Can We Do That?! : Outrageous PR Stunts That Work - And Why Your Company Needs Them

Can We Do That?! : Outrageous PR Stunts That Work - And Why Your Company Needs Them

Paperback
Peter Shankman
Wiley & Sons, Incorporated, John