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Chasing Cool: Standing Out in Today's Cluttered Marketplace

Hardcover
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Overview
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wonderinghow do we make this thing...

The book, Chasing Cool: Standing Out in Today's Cluttered Marketplace [Bulk, Wholesale, Quantity] ISBN# 9780743497091 in Hardcover by Pressman, Gene;Kerner, Noah may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/1/2007
Hardcover, Unabridged
Atria Books
Business & Economics
272
9780743497091
0743497090
0.8" H x 8.24" L x 5.49" W
0.8900
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Chasing Cool: Standing Out in Today's Cluttered Marketplace

Chasing Cool: Standing Out in Today's Cluttered Marketplace

Hardcover
Noah Kerner; Gene Pressman
Atria Books