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Co-Create: How Your Business will Profit from Innovative and Strategic Collaboration

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Co-Create: How Your Business will Profit from Innovative and Strategic Collaboration
Overview
The bestselling author of Relationship Economics shows why companies must co-create value with their customers in order to lead the field.

In our hyperconnected―and hypercompetitive―economy, it’s not enough to just “listen” to your customers anymore. Consumer expectations in pretty much every area of life have soared, thanks to disruptive new technologies and ever-increasing choice. Upstarts such as Warby Parker in retail and Stripe in payments, as well as the resurgence of innovative veterans like IBM (in cognitive computing) and Toyota (in fuel cell technology), offer not only peak experiences, but the ability to adjust those experiences in real time, as our preferences change. So leading companies are collaborating with their customers at every stage of new product and service development, not only to ensure that users are happy with the outcome (and tell all their friends), but that they continue to create value by adding personal data, sharing feedback, and suggesting improvements.

The resulting community of users provides a rich trove of data and insight for the company, is naturally more invested in its future, and is less likely to leave it for a competitor. In Co-Create, business relationship expert David Nour shows how to effectively execute this co-creation, nourish your own user community, and ensure that your next offering is exactly what your customers were waiting for.

The book, Co-Create: How Your Business will Profit from Innovative and Strategic Collaboration [Bulk, Wholesale, Quantity] ISBN# 9781250103024 in Hardcover by David Nour may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/9/2017
Hardcover, Unabridged
St. Martin's Press
Business & Economics
304
9781250103024
1250103029
1.0000
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Co-Create: How Your Business will Profit from Innovative and Strategic Collaboration

Co-Create: How Your Business will Profit from Innovative and Strategic Collaboration

Hardcover
David Nour
St. Martin's Press