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Communicating Globally: An Integrated Marketing Approach

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Communicating Globally: An Integrated Marketing Approach
Overview
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena...

The book, Communicating Globally: An Integrated Marketing Approach [Bulk, Wholesale, Quantity] ISBN# 9780844225227 in Hardcover by Schultz, Don E.;Kitchen, Philip J. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/11/2000
Hardcover, Unabridged
McGraw-Hill Companies, The
Language Arts & Disciplines
288
9780844225227
1.04" H x 9.08" L x 6.19" W
1.1900
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Communicating Globally: An Integrated Marketing Approach

Communicating Globally: An Integrated Marketing Approach

Hardcover
Don E. Schultz; Philip J. Kitchen
McGraw-Hill Companies, The