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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs

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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
Overview
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundati...

The book, Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs [Bulk, Wholesale, Quantity] ISBN# 9780471703594 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/7/2005
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
368
9780471703594
1.25" H x 8.98" L x 6.41" W
1.1900
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs

Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs

Hardcover
Wiley & Sons, Incorporated, John