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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Overview
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved wit...

The book, Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge [Bulk, Wholesale, Quantity] ISBN# 9781422126738 in Hardcover by Shenkar, Oded may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/15/2010
Hardcover, Unabridged
Harvard Business Review Press
Psychology
224
9781422126738
0.97" H x 8.24" L x 5.49" W
0.7800
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Hardcover
Oded Shenkar
Harvard Business Review Press