Can't find the title you're looking for? Call 866-522-6657 or Send us a message | Get started and Request a Quote

Over 5 Million Titles Sold in Bulk

Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Hardcover
$24.95 $12.48 $15.47

Your Order

Price each $15.47
Your subtotal for 25 $386.75

We are happy to assist you with orders of this size. Feel free to place your order online or Contact Us for further support. See Details

    You are away from this price.

    •  
    • Quantity
    • Price
    • Savings
    • Your Price
    • 1 – 24
    • See Details
    •  
    • Your Price
    • 25 – 99
    • $15.47
    • 38%
    • Your Price
    • 100 – 249
    • $14.47
    • 42%
    • Your Price
    • 250 – 499
    • $13.47
    • 46%
    • Your Price
    • 500 – 999
    • $12.97
    • 48%
    • Your Price
    • 1000+
    • $12.48
    • 50%

For quantities over 3000 please call our offices so we can assist you with a custom price quote.

Please Contact Us

You have not reached our minimum of 25

Please Contact Us

This product qualifies for FREE US ground shipping on orders over $100.

Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
Overview
Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generationa...

The book, Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand [Bulk, Wholesale, Quantity] ISBN# 9781118360729 in Hardcover by McDonald, Kelly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/13/2012
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
197
9781118360729
1118360729
0.81" H x 9.59" L x 5.6" W
0.7900
BookPal
Meet The Author
What does a blond haired, blue-eyed Irish girl know about diversity?

Kelly McDonald is a marketing and communications expert who specializes in multicultural and diversity marketing. But Kelly's definition of diversity goes way beyond racial and ethnic diversity. Her philosophy is that any way you can be different from another person is "diversity". In fact, what makes us different from each other usually has very little to do with race, age, gender or any of the other demographic criteria that marketers traditionally use. Kelly's premise is that when you market to people's values, you reach their heart, mind and wallet.

Kelly speaks to organizations of every size about how to grow business with effective marketing techniques and how to connect with others to form relationships that are constructive and effective in business.

*She was named one of the "Top 26 Hottest Speakers" by Successful Meetings magazine

*She's been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio

*Her company, McDonald Marketing, has twice been named one of the top ad agencies in the U.S. by Advertising Age

*Inc Magazine has twice ranked her company one of the fastest-growing, independently owned companies in the U.S.

*She is a nationally recognized expert on changing demographics, generational differences, multicultural marketing and Hispanic marketing.

Email This Product to a Friend

Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Hardcover
Kelly McDonald
Wiley & Sons, Incorporated, John