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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Overview
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides n...

The book, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers [Bulk, Wholesale, Quantity] ISBN# 9780066620022 in Paperback by Moore, Geoffrey A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/1/1999
Paperback, Unabridged
HarperCollins Publishers
Technology & Engineering
256
9780066620022
0066620023
1.11" H x 8.1" L x 5.1" W
0.3800
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Paperback
Geoffrey A. Moore
HarperCollins Publishers