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Culting of Brands: Turn Your Customers into True Believers

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Culting of Brands: Turn Your Customers into True Believers
Overview
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as diffe...

The book, Culting of Brands: Turn Your Customers into True Believers [Bulk, Wholesale, Quantity] ISBN# 9781591840961 in Paperback by Atkin, Douglas may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/31/2005
Paperback, Unabridged
Penguin Group (USA) Incorporated
Psychology
256
9781591840961
1591840961
0.27" H x 8.33" L x 5.46" W
0.5300
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Culting of Brands: Turn Your Customers into True Believers

Culting of Brands: Turn Your Customers into True Believers

Paperback
Douglas Atkin
Penguin Group (USA) Incorporated