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Customer Equity: Building and Managing Relationships As Valuable Assets

Hardcover
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Customer Equity: Building and Managing Relationships As Valuable Assets
Overview
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured?...

The book, Customer Equity: Building and Managing Relationships As Valuable Assets [Bulk, Wholesale, Quantity] ISBN# 9780875847641 in Hardcover by Blattberg, Robert C.;Getz, Gary;Thomas, Jacquelyn S. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/1/2001
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
228
9780875847641
0875847641
2.54" H x 9.58" L x 6.29" W
1.1800
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Customer Equity: Building and Managing Relationships As Valuable Assets

Customer Equity: Building and Managing Relationships As Valuable Assets

Hardcover
Robert C. Blattberg; Gary Getz; Jacquelyn S. Thomas
Harvard Business Review Press