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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Hardcover
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Overview
In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and...

The book, Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers [Bulk, Wholesale, Quantity] ISBN# 9780471237747 in Hardcover by Schmitt, Bernd H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/17/2003
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
256
9780471237747
0471237744
0.83" H x 9.1" L x 6.45" W
0.9200
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Hardcover
Bernd H. Schmitt
Wiley & Sons, Incorporated, John