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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Overview
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION Praise for Data-Driven Marketing "To paraphrase the old adage: Half of marketing dollars are effective, we just dont know which half! This book changes the marketing game so youl...

The book, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [Bulk, Wholesale, Quantity] ISBN# 9780470504543 in Hardcover by Jeffery, Mark may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/8/2010
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
320
9780470504543
0470504544
1.19" H x 9.14" L x 6.43" W
1.0800
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Hardcover
Mark Jeffery
Wiley & Sons, Incorporated, John