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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Overview
Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good of...

The book, Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks [Bulk, Wholesale, Quantity] ISBN# 9780230340343 in Hardcover by Calkins, Tim may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/16/2012
Hardcover, Unabridged
Palgrave Macmillan
Business & Economics
304
9780230340343
0230340342
1.1" H x 9.58" L x 6.24" W
0.9600
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Hardcover
Tim Calkins
Palgrave Macmillan