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Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

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Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Overview
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto...

The book, Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean [Bulk, Wholesale, Quantity] ISBN# 9781422124826 in Hardcover by Verganti, Roberto may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/3/2009
Hardcover, Unabridged
Harvard Business Review Press
Technology & Engineering
288
9781422124826
1422124827
0.97" H x 9.23" L x 6.12" W
1.1900
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Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Hardcover
Roberto Verganti
Harvard Business Review Press