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Design Management: Using Design to Build Brand Value and Corporate Innovation

Paperback
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Overview
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Managementoffers time-tested tools for choosing the...

The book, Design Management: Using Design to Build Brand Value and Corporate Innovation [Bulk, Wholesale, Quantity] ISBN# 9781581152838 in Paperback by De Mozota, Brigitte Borja may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/1/2003
Paperback, Unabridged
Skyhorse Publishing Company, Incorporated
Technology & Engineering
288
9781581152838
1581152833
0.6" H x 9.08" L x 6.09" W
0.8500
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Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

Paperback
Brigitte Borja De Mozota
Skyhorse Publishing Company, Incorporated