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Differentiate or Die: Survival in Our Era of Killer Competition

Hardcover
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Differentiate or Die: Survival in Our Era of Killer Competition
Overview
A revision of the handbook that taught marketers to differentiate in order to dominate the competition Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only intensi...

The book, Differentiate or Die: Survival in Our Era of Killer Competition [Bulk, Wholesale, Quantity] ISBN# 9780470223390 in Hardcover by Trout, Jack;Rivkin, Steve may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/7/2008
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
272
9780470223390
1.05" H x 9.2" L x 6.37" W
0.9600
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Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition

Hardcover
Steve Rivkin; Jack Trout
Wiley & Sons, Incorporated, John