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Direct and Interactive Marketing: New Techniques for Fundraising Success : New Directions for Philanthropic Fundraising

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Direct and Interactive Marketing: New Techniques for Fundraising Success : New Directions for Philanthropic Fundraising
Overview
Direct and interactive marketing generates around 15% of the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses v...

The book, Direct and Interactive Marketing: New Techniques for Fundraising Success : New Directions for Philanthropic Fundraising [Bulk, Wholesale, Quantity] ISBN# 9780787958329 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/14/2002
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
98
9780787958329
0.24" H x 9.04" L x 5.86" W
0.3300
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Direct and Interactive Marketing: New Techniques for Fundraising Success : New Directions for Philanthropic Fundraising

Direct and Interactive Marketing: New Techniques for Fundraising Success : New Directions for Philanthropic Fundraising

Paperback
Wiley & Sons, Incorporated, John