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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Overview
Praise for Eating The Big Fish"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, Vice Chairman, Ogilvy Worldwide"Adam Morgan's brand advice is among the most practical and useful there is. My team is responsible for...

The book, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [Bulk, Wholesale, Quantity] ISBN# 9780470238271 in Hardcover by Morgan, Adam may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/17/2009
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
368
9780470238271
1.29" H x 8.96" L x 6.31" W
1.1900
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Hardcover
Adam Morgan
Wiley & Sons, Incorporated, John