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Experience the Message: How Experiential Marketing Is Changing the Brand World

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Experience the Message: How Experiential Marketing Is Changing the Brand World
Overview
Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who d...

The book, Experience the Message: How Experiential Marketing Is Changing the Brand World [Bulk, Wholesale, Quantity] ISBN# 9780786718832 in Paperback by Lenderman, Max may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/8/2006
Paperback, Unabridged
Basic Books
Business & Economics
336
9780786718832
0786718838
0.87" H x 8.48" L x 5.49" W
0.8100
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Experience the Message: How Experiential Marketing Is Changing the Brand World

Experience the Message: How Experiential Marketing Is Changing the Brand World

Paperback
Max Lenderman
Basic Books